Made for Germany

Cost and risk-effective sourcing from new markets

Neutral, competent, cost-effective

You are planning to import? Fresh fruit and vegetables? Cut flowers? Technical wood? Natural ingredients for foods, pharmaceutics, cosmetics? We have the contacts you need and are at your side throughout the entire sourcing process.

We network you with the right exporters.

Accessing new sources of supply is labour intensive and time consuming. There are plenty of risks and unknowns. You  can reduce your initiation, agreement and control costs with the Import Promotion Desk. Gain certainty and time as we have the contacts, information and communication channels to your new foreign suppliers.

Hand in hand with the German private sector

The IPD is an initiative of the Federation of German Wholesale, Foreign Trade and Services (Bundesverband Großhandel, Außenhandel, Dienstleistungen e.V.) and sequa gGmbH – the development organisation of German industry. We are funded by the Federal Ministry for Economic Cooperation and Development (BMZ).

Our service portfolio

  • Buying missions
  • Trade fairs
  • Business contacts
  • Market potential analyses
  • Training/consulting

»Our recipe for success is to focus on sustainability«

Interview with Dr. Julia Hoffmann – Head of Import Promotion Desk
Dr. Julia Hoffmann explains why supporting exports is an essential instrument in international development cooperation and outlines the IPD’s strategy for opening up the German and European markets to developing countries.

Read the entire interview

»With the IPD we are closing a strategic gap at the interface of development cooperation and foreign trade: By eliminating trade barriers and information deficits, we contribute to the improved participation of emerging and developing countries in the global economy, but also support German SMEs in developing new procurement markets.«

Gregor Wolf
Federation of German Wholesale, Foreign Trade and Services (BGA)

»It is important for developing countries and emerging nations to integrate into international value chains and thus obtain access to new sales markets. This is where the IPD makes a valuable contribution: it opens the German and European market to producers from these regions.«

Anja Gomm
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

»Despite modern communication methods, exporters in developing countries often have no access to importers. Import trade offers manufacturers in developing countries the ideal platform for tackling complex markets and thus secure their business in a competitive and sustainable manner. The IPD is a professional platform dedicated to this idea.«

Christoph G. Schmitt
Latein America Association

»The IPD will build a bridge which will lead to a better understanding and to a more successful economic exchange between exporters from developing countries and emerging markets and im-porters from Germany and Europe.«

Ulf Bohlmann
Julius Bohlmann e.K.

»Exporters from emerging markets and developing countries and importers from Europe depend on all types of support from associations, Chambers of Industry and Commerce and other BMOs.The IPD is another useful tool to bring partners from Germany and abroad together.«

Hans Udo Bürk
Biotropic GmbH


Bonn, Hannover // 18.12.2017
Bonn, Hannover // 18.12.2017

IPD exporters at Domotex 2018

Import Promotion Desk presents premium-quality wood flooring from Peru
Peruvian wood processors to present their products at DOMOTEX

Bonn, 18 December 2017 – Five Peruvian producers will present their innovative floor cov-erings at DOMOTEX, due to take place from 12 to 15 January 2018 in Hannover. They process premium-quality hardwood sourced from sustainable forestry. The Import Promotion Desk (IPD) supports the producers from Peru, introducing the high-grade wood to the European market as an alternative to established tropical hardwood.

Bonn/Tallinn // 04.12.2017

European Enterprise Promotion Award 2017: EU Commission’s recognition for the work of the IPD

Bonn/Tallinn, 04.12.2017 - As part of its European Enterprise Promotion Awards 2017, the EU Commission recognised the IPD as a special project in the category “Supporting the internationalisation of business”. The prize has been awarded by the European Commission since 2006. Special mention was made of the outstanding support that the IPD offers for the internationalisation of small and medium-sized enterprises in its partner countries. In its German preliminary decision, the expert jury of the Federal Ministry of Economics and Energy had already shown itself impressed by the IPD, recognising it as an initiative for the sustainable and structured import promotion of products from selected developing and emerging countries.

The European Enterprise Promotion Awards reward private and public institutions who promote entrepreneurship and small business at the national, regional and local level. Initiatives from all EU countries, as well as Iceland, Serbia, and Turkey can take part in the competition. Since 2006, over 2,800 projects have entered the awards and together they have supported the creation of thousands of new companies.
The award ceremony will take place in November in Tallinn within the SME Assembly of the European Commission.

More information about the competition can be obtained at:

Bonn, Frankfurt // 06.11.2017

Food Ingredients Europe 2017: Specialities from emerging markets and developing countries

Import Promotion Desk introduces regional products with great market potential

Bonn, 06.11.2017 – At this year’s Food Ingredients Europe (FiE) exhibition, the Import Promotion Desk (IPD) is presenting a wide range of high quality products in collaboration with the Swiss import support programme SIPPO and the Dutch CBI. From 28 to 30 No-vember producers from Egypt, Ethiopia, Indonesia, Kyrgyzstan, Nepal, Peru and Tunisia will showcase their regional specialities at the international food ingredients exhibition. In addition, the IPD, an initiative for import promotion, is to introduce producers from South Africa and Pakistan for the first time in Frankfurt.


Trade fair in Essen // 24. – 27.01.2017
Trade fair in Essen // 24. – 27.01.2017

IPM 2018

IPD supports Ethiopian cut flower sector

Africa has developed into an up-and-coming market for various product groups. Second only to Kenia, Ethiopia is the most important exporting country of cut flowers – tendency growing.

At IPM Essen - the world's leading trade fair for horticulture - the Ethiopian Horticulture Producer Exporters Association (EHPEA) will present the cut flower sector of Ethiopia and will establish contacts to Ethiopian companies.
In cooperation with the German Flower, Wholesale and Import Trade Association (BGI), IPD organises this trade fair appearance and facilitates EHPEA direct contact to European importers.

For more information please contact:

Linda Mense

Trade fair in Bad Salzuflen // 6. – 8.02.2018
Trade fair in Bad Salzuflen // 6. – 8.02.2018

ZOW 2018

Indonesian lightweight materials from fast-growing timber species

Discover its potential at the booth of igeL (Interessengemeinschaft Leichtbau)

The IPD will present various wood materials from Indonesia (plywood, panels and boards) at the igeL booth. Visitors have the possibility to use and test the materials, and to discuss with the suppliers and representatives of the Indonesian Light Wood Association.

The Indonesian wood-based materials are made of light, fast-growing timber species which small-scale farmers grow in their fields and which represent an important additional source of income. To prove the suitability of the products for the furniture industry and interior design applications, the IPD had the main properties such as density, screw pull resistance, flexural strength tested in Germany. First indications and results are expected at ZOW.

For further information please contact:

Frank Maul

Trade fair in Berlin // 08. – 10.02.2017
Trade fair in Berlin // 08. – 10.02.2017

Fruit Logistica 2018

Selected exporters of exotic fruit and vegetabels from our partner countries

The IPD will be on the Fruit Logistica 2018 - the trade fair for fruit and vegetables in Berlin - to present carefully selected exporters to the European market.

The participation of the Ethiopian exporters is promising who will present their premium product assortment. Moreover, the IPD will accompany carefully selected suppliers from Egypt, Colombia and Tunisia.

Detailed information about the exporters and their product range will be available soon right here. For further information please contact:

Linda Mense


Success Story

GIZ and IPD collaboration in Nepal bearing fruit


Within the framework of the “Nepal Trade Integration Strategy” GIZ and the Import Promotion Desk (IPD) are supporting a model project promoting the export of medicinal and aromatic plants. The project shows how specific sectoral support can help establish efficient value creation chains and enable Nepalese firms direct access to the German trade market. The half-time evaluation of the export promotion programme in Nepal showed that in 2016 alone Nepalese producers exported to the EU medicinal plant products worth 1.2 million Euros.

Product Fact Sheet
Product Fact Sheet

Chiuri butter from Nepal

German cosmetics manufacturers are open to using new ingredients such as chiuri butter for product innovation and differentiation. However, suppliers of chiuri butter face a number of challenges when trying to access the German market. These are often related to sufficiency of supply volumes and consistency in quality and quantities. At the same time, there are opportunities in terms of niche marketing and value adding propositions.

Product Fact Sheet
Product Fact Sheet

Essential Oils from Nepal

Increasing competition for essential oils from emerging markets stimulates German importers to search for new sources. They consider Nepal as a potential new source. However, the relatively small scale of Nepalese essential oils production and high prices for some products make it more difficult for Nepalese exporters to enter the European market. Niche markets offer the best opportunities for most Nepalese suppliers.

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