A broad product range, sold directly and without intermediary

Africa has developed into an up-and-coming market for various product groups. 

The broad range of fresh fruit and vegetables makes the country extremely interesting for importers.
In cooperation with the Ethiopian Horticulture Producer Exporters Association (EHPEA), the IPD provides producers about the steps required for the GLOBALG.A.P. certification.

Second only to Kenia, Ethiopia is the most important exporting country of cut flowers – tendency growing. Only a fraction of the roses sold in Germany are directly sourced from the countries of origin; most of them are still routed via the Netherlands.

The IPD matches Ethiopian suppliers with European importers so they can sell to the European market without intermediaries. The importers, too, profit from this kind of direct trade: They can reduce their procurement costs and gain direct access to special varieties and good quality produce.


Natural ingredients (for food, pharmaceuticals and cosmetics)

  • pulses (mainly kidney and pinto beans), oil seeds (e.g. sesame, both conventional and organically grown)
  • essential and fatty oils (e.g. eucalyptus, black cumin)
  • spices (e.g. pepper, chili, cardamom)
  • rubber, resins, honey (in organic quality)

Fruit and vegetables

  • strawberries, grapes
  • beans, snow peas
  • fresh herbs etc.

Cut flowers

  • different varieties of cut roses

Get in touch with us. We connect you to the right exporters. 

Contact us




Trade fair in Paris // 21.10. – 25.10.2018
Trade fair in Paris // 21.10. – 25.10.2018

SIAL 2018: Specialities from emerging and developing countries

Establish contacts with new, carefully selected suppliers!
Learn more about regional products from eight countries!

Visit us at hall 5a / M 217.

SIAL will open its doors in Paris on 21 October. Around 7,000 exhibitors will be showcasing their products to the European trade again this year. 

Are you looking for suitable suppliers at the trade fair? Or a specific product?
You want to check the product quality and reliability of the producers?

Probably your time is limited, but the offer is large.

At SIAL, we will connect you directly with 26 carefully selected suppliers from Egypt, Ethiopia, Kyrgyzstan, Colombia, Nepal, Peru, Tunisia and Mozambique. At our booth "Worldwide sourcing for Europe", a joint stand organised together with our Dutch partner CBI, our companies present a wide range of regional products.

You will find among other products:

  • Teff – gluten-free cereal from Ethiopia
  • Pulses and walnuts from Kyrgyzstan
  • Date specialities from Tunisia and Egypt
  • Processed tropical fruit from Colombia
  • Superfoods from Peru

This is only an extract of the product range.
Get an overview of all products offered by our exporters.

IPD exporters at SIAL 2018

All companies have been pre-selected and carefully evaluated by IPD. Criteria such as product quality, export capability and capacity as well as compliance with international standards and certifications have been considered.

We connect you with reliable suppliers. Take advantage of the SIAL fair for individual meetings.
Arrange an appointment now!
Please contact us: 

Tabea Mack (Ethiopia, Indonesia)
Nicky Buizer (Colombia, Nepal, Peru)
Kathrin Seelige (Kyrgystan, Tunisia)
Judith Emmerling (Egypt, GIZ Cooperation Serbia)

Buying mission to Ethiopia // 11.-16.11.2018
Buying mission to Ethiopia // 11.-16.11.2018

Buying mission to Ethiopia: Fresh fruit & vegetables

Get a personal impression of the quality of Ethiopian fresh fruit and vegetables!
Visit reliable suppliers!

Registration as of now!

Strawberries, grapes, beans, snow peas or fresh herbs − Ethiopia has developed into an up-and-coming market for a broad range of fresh fruit and vegetables. Many Ethiopian producers are GLOBAL.G.A.P. certified and thus meet the standard for reliable and sustainable production.

You think the sourcing from Ethiopia is difficult and costs time and money?
You lack contacts of reliable suppliers?
You are unsure if the quality of the products is right?

We prepare your access to Ethiopia as a sourcing market for fresh fruit and vegetables and connect you directly with the right suppliers.

In cooperation with the Ethiopian Horticulture Producer Exporters Association (EHPEA), we organize a Buying Mission to Ethiopia.

We organize for you visits of selected producers of high-quality fresh fruit & vegetables in the regions Holeta and Koka.

Your benefits:

  • Meet reliable Ethiopian suppliers of frees fruit & vegetables.
  • All suppliers have been pre-selected by IPD.
  • Get direct access to special varieties and good qualities.
  • Obtain information about the supply chain by visiting farms, pack-houses and air-freight facilities.
  • Get to know motivated associations and local partner organizations in Ethiopia.
  • All logistics in Ethiopia are organized by IPD and its partners.

Take advantage of this mission and minimize the risks of sourcing from Ethiopia.

Register now!

Detailed information as well as the program you find in the flyer below.

Deadline for registration: September 15th, 2018

For more information please contact:

Linda Mense


Bonn // 16.02.2016

Fruit Logistica: Intensified cooperation with Egypt

Bonn, February 16, 2016 – The Import Promotion Desk (IPD), the import promotion service provider in Germany, is expanding its cooperation with Egypt. To that purpose representatives of the IPD and the Egyptian Agricultural Export Council (AEC) signed a memorandum of understanding at the Fruit Logistica trade fair where Egypt participated as a partner country. Until 2018, the IPD will help Egyptian producers become ready for export. „With this agreement we want to promote sustainable and structured import from Egypt and strengthen the local private sector. Because successful import promotion benefits both importers and exporters“, says Dr. Julia Hoffmann , head of the IPD.

At the Fruit Logistica the IPD showcased two exhibitors from Egypt. One of them, the Egyptian Grower’s Organization (EGO), took part in the trade fair for the first time. An association of five agricultural businesses which farm in the country’s different climate zones, the EGO is able to offer single-source products such as fresh mangoes, pomegranates and grapes over an extended period of time. At the Fruit Logistica the group conducted several positive business talks including one that promises a business deal for mangoes.

First-ever Ethiopian country booth

The IPD also presented the world’s first Ethiopian country booth at a trade fair for fruit and vegetables. German companies were especially interested in the beans, chilies, strawberries, grapes and snow peas offered by the four Ethiopian exporters. Initial successful business talks were conducted by the Meki-Batu Union, the largest association of cooperatives in Ethiopia, which participated in the trade fair following an invitation by the IPD. The IPD exhibitor portfolio at the Fruit Logistica was complemented by Tunisia and Colombia.

Bonn/Cologne // 12.09.2017

Anuga 2017: Fresh impulses from emerging markets and developing countries

Import Promotion Desk brings a broad range of specialities to Anuga

Bonn, 12.09.2017 – At Anuga, the world’s largest food industry exhibition, to be held in Cologne from 7 to 11 October 2017, the Import Promotion Desk (IPD) will be attending with 18 producers from 7 countries. Exporters from Ethiopia, Egypt, Kyrgyzstan, Tunisia, Columbia, Indonesia and Peru will be supported by the IPD in presenting their products at the exhibition. The companies offer high quality natural ingredients from their regions.

Berlin // 18.01.2018

Fruit Logistica 2018: Ethiopia to have country pavilion for the first time

Bonn, 18.01.2018 – At Fruit Logistica, the international specialist exhibition for fruit and vegetables to take place from 7 ‐ 9 February 2018 in Berlin, Ethiopia will be represented with its own country pavilion for the first time (hall 26, stand B‐04). Seven exhibitors from all over Ethiopia will exhibit the broad range of products available from the African interior on the stand of the Ethiopian Horticulture Producers Exporters Association (EHPEA).

Bonn/Berlin // 04.10.2018

SIAL 2018: Product diversity from Ethiopia

Import Promotion Desk presents specialities from emerging markets and developing countries at the international food exhibition

Bonn/Berlin (Germany), 4 October 2018 – With “Worldwide Sourcing for Europe” as its motto, the Import Promotion Desk (IPD) together with the “Centre for the Promotion of Imports from Developing Countries” (CBI), an import promotion programme from the Netherlands, will present regional producers from emerging markets and developing countries at SIAL. The exhibition, the leading food exhibition, will take place from 21 to 25 October 2018 in Paris.
26 exporters from Egypt, Ethiopia, Colombia, Kyrgyzstan, Nepal, Peru, Tunisia, and Mozambique will offer a wide product range of regional specialities. A special focus at the IPD exhibition stand will be on the IPD partner nation Ethiopia: teff and spices, beans and pulses, seeds and oilseed – the Ethiopian companies demonstrate the product diversity of this African country.

Success Stories

Success Story

Ethiopian Union of Cooperatives - ready for export to Europe

The Union of Cooperatives Meki Batu from Ethiopia is to exhibit for the first time at Berlin’s “Fruit Logistica”
in February 2017. For two years, the Import Promotion Desk has been working intensely with the union – which
comprises over 8,000 Ethiopian farmers – to prepare them for the exhibition debut. For Meki Batu Union, participating in the exhibition is a decisive step in their strategic plan to enter the German and European markets and establish long-term trade relations.

Facts & Figures

Basic Data

Official Name:

Federal Democratic Republic of Ethiopia (yeʾĪtiyoṗṗya Fēdēralawī Dēmokirasīyawī Rīpebilīk)

Government: Federal dominant-party parliamentary republic
Head of State: Mulatu Teshome
Commercial Languages: Ahmaric, English
Time difference: CET +1
Currency: Birr (ETB)
Calling Code: +251
Area: 1,104 million km²
Population: 92.7 million (2017, estimate)
Capital: Addis Ababa
Largest Cities and Agglomerations: Addis Ababa (3,4 million), Gondar (350,000), Mekele (340,000), Adama (340,000)
Largest Airports Addis Ababa, Dire Dawa
Ports none, nearest Djibouti and Port Sudan

Economic Data

GDP 2016: 72,5 bn. US$ 
2017: 79,7 bn. US$ (estimate) 
2018: 87,3 bn. US$ (forecast)
GDP per capita
2016: 795,2 US$ 
2017: 860,6 US$ (estimate) 
2018: 927,4 US$ (forecast)
Economic growth
2016: 8,0 % 
2017: 8,5 % (estimate) 
2018: 8,5 % (forecast)
Inflation rate
2016: 7,3 % 
2017: 8,1 % (estimate) 
2018: 8,0 % (forecast)
Exchange rate 1 US$ = 27,47 ETB
1 Euro = 33,86 ETB
(effective: April 2018)
Membership in regional Organisations
Most important industries Agriculture, Forestry, Trade, Service Industry, Mining

Trade Data


Volume 2015: 5 billion US$
2016: 1,7 billion US$
Most important trade partners
USA, Saudi Arabia, Germany
Products and sectors
Food; textiles


Volume 2015: 25,8 billion US$ 
2016: 19,1 billion US$
Most important trade partners
USA, China, India
Products and sectors
Machinery; petrochemicals; automotive and parts

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